When customers ask, What makes your product different? This is it;
1. One piece construction.
The color, raised elements and Braille are an integral part of the sign. This means raised elements cannot be picked off, fade, chip, or scratched off.
Why is this important? Your customers will not be replacing signs over the life of the building. The signs will retain their original look. This will virtually eliminate the high cost of replacement signs and the time staff spends searching for spec’s years after the original signs were ordered.
2. Class A fire rating.
Why is this important? Most building codes across the country now require building materials to be Class A fire rated. In most cases smoke is the reason why people cannot get out of a burning building. These signs meet the requirements for ASTM E84-91a for smoke development. Most signs on the marked do not meet this requirement.
3. Signs can be made faster than any other process.
Why is this important? Most sign systems require more processing equipment in order to increase output. With the Print &Cut system output can be increased by adding more labor. Much easier to have a pool of employees to draw on than investing in more equipment and waiting month’s to be installed and trained. If you can produce orders faster and on time better than your competition, you will improve the customer experience and gain more market share. You can deal much better with the inevitable market ups and downs if you have the flexibility to react to market opportunities.
4. Domed Braille.
Americans with Disabilities Act requires the Braille on an ADA sign to be domed shaped. Not only do the Print and Cut signs produce signs with Domed Braille the raised letter and pictograms have soft shoulders. This shape is preferred by users as the feel mimics that of books produced in Braille. This is sharp contrast to the hard edges produced by other types of Braille signage.
The Print& Cut System is offered one system per state*.This means you will be the only manufacturer of this type of signage in your state. As you develop your customer base, your customers may need to go to bid, you will be the single source supplier. Other systems available of the market are available to everybody. These business models are based on getting as many machines in the market as possible. The manufacture benefits from selling on-going supplies needed for the machines. There is no incentive to have your product specified as everybody can bid the same product driving the winner of the bids to work at the lowest margins.
Who are your customers?
Owner – Hospitals, Schools, Universities, Government, Public Transportation, Hotels, Stadiums, Long Term health care facilities.
Architect/Designer – Owners sometimes hire Architects to specify the signage that will go in the building. Architects in turn sometimes hire designers to design the signage program.
General Contractor (GC) – Hired by the owner to build the building the Architect has designed. The GC invites sign companies to bid on the sign package. There are often many types of signs in these packages. Dealing with this customer directly will open up opportunities for other types of signs the system can produce and opportunities to subcontract signs you cannot produce yourself.
Sign Companies – There are 100’s if not 1000’s of sign companies in every state. All with their own customer base of Owners. Almost all will have a need for ADA signage at some point. This is where your wholesale market exists. Typically, the sign companies know what they want and are looking for a reliable manufacture to get the quality right, deliver the signs in the time frame given to them by their customer at a reasonable price.
Division 10 Specialties – These companies supply door hardware, lockers, painters, bathroom stalls etc. They are quite often ask to bid signage packages or would like to bid the sign portion as they are installing products in the same areas where signs are often installed.
It is important that you are constantly contacting all of these potential customers.
The operation model is based on two employees. They need to be able to do general sign tasks. Laminating, setting up plotter/cutter, and taping. There is lots of hand cutting, so the ability to cut accurately with a knife and ruler is critical. The system is easily learned. Training takes a matter of hours. Employees will be making completed signs in days. Capacity can be doubled or tripled by adding extra employees.
Design setup for machine files and digital printing is required. The model is assuming your company has this existing within your organization or subcontractors setup to do production design. Some type of workflow system is also required.
The working area of the system will fit into a minimum 12″x20″ space. The system requires 110/220 single phase power. Included is inventory to get started that would produce approximately $20,000 in signs. This would include print material, vinyl, mask, tapes, adhesive, tools, etc. This material will cover training for 1 week as well as some initial small orders.
The Print& Cut System uses digital print to provide background and text color. Raised text and pictograms are formed by heat and pressure.
The system uses the best equipment and components available on the market today. The system comes with the following;
1. The Epson Sure Color S80600
2. Summa 30″ S2 T75 cutter
3. 54″ cold laminator
4. Custom Automatic Brailler with custom software
5. Custom Thermopress
6. Custom light and work table